Hotel investments once felt like a far-off dream—exclusive to the ultra-rich or too risky for most portfolios. But in 2025, the hospitality landscape is evolving, driven by innovative platforms and a shift in traveler preferences. Today, owning a piece of a boutique hotel or a luxury getaway is more accessible than ever.
In fact, the global hospitality market is projected to reach $6.2 trillion in 2025, yet many investors still hesitate to explore its potential.
Still skeptical? Let’s debunk three of the biggest myths about hotel investments and explore why this market deserves a closer look.
You walk into a grand Marriott or Hilton and think, “If I invest in this brand, I’ll own a piece of this stunning property.” But here’s the truth: that’s not how it works.
Big hotel chains like Marriott and Hilton have adopted an asset-light model, which means they focus on branding, management, and operations rather than owning the actual buildings. The iconic resorts and boutique properties you associate with these brands are typically owned by other investors, not the chains themselves. It’s a shift that’s transformed the industry, making property ownership separate from the names we see on the doors.
Now, imagine a different approach. Instead of investing in a brand, you could choose specific hotels to invest in—perhaps a cozy boutique in the city or a secluded retreat on a coastal cliff. Azqira is about building an individual portfolio of hotel properties depending on your personal preferences—places you can visit and feel a genuine connection to.
For decades, investing in hotels was seen as the domain of the ultra-wealthy—a world of private jets and exclusive deals. But times are changing.
Thanks to platforms like Azqira, owning a stake in a hotel is no longer a distant dream. Whether you’re a seasoned investor or just starting out, starting at just €500, it’s now possible to diversify your portfolio with tangible assets—real hotels in real locations. Whether it’s a boutique property in the city or a serene retreat by the coast, these assets you can see and experience firsthand.
Azqira redefines hotel financing, making them accessible, transparent, and flexible. It’s not just about financial returns—it’s about adding something to your portfolio which you can identify with.
When it comes to hotel investments, boutique properties are often overshadowed by the perceived safety of big-name chains. But is this reputation entirely fair?
Boutique hotels may lack the global recognition of chains, but their individuality is their strength. In destinations where travelers seek authenticity and local flavor, boutique properties often thrive, delivering higher returns and building loyal followings.
Here’s the reality: boutique hotels can outperform their larger counterparts in the right markets. They combine the appeal of personalized experiences with the flexibility to adapt to niche traveler demands—a growing trend in the hospitality industry.
With Azqira, you don’t have to choose between stability and potential. Our platform allows you to create a tailored portfolio, balancing established properties in high-demand locations with boutique gems in emerging markets. It’s not just about diversification; it’s about building a strategy that reflects your goals while embracing the dynamic opportunities boutique hotels offer.
