Just like ditching a landline for an iPhone, there's no going back from using AI. With ChatGPT leading the way, new apps that automate tasks are popping up daily—like mushrooms after a rainy day.
And guess what? The hospitality industry is totally onboard.
AI isn't just a trend; it's a game-changer that demands attention.
So here we are, diving into how AI is transforming how hotels are run, managed and even designed.
Artificial Intelligence (AI) is all about creating systems that can do what humans do—learning, thinking, and making decisions. Using special programs and math, AI processes and understands huge amounts of data in seconds, which would take us hours or days.
Reports from Accenture and PwC suggest AI could double economic growth rates by 2030-2035. But it's not all roses. McKinsey Global Institute warns that up to 800 million jobs could be automated by 2030.
You might be thinking, the hotel industry is unique because of its human touch—can that really change?
According to the State of Hotel Guest Technology Report 2024 by Hotel Tech Report, 70% of surveyed guests find chatbots helpful for simple questions, yet prefer human interaction for more complex requests. Plus, 65% of travellers expect hotel tech to surpass what they have at home.
So yes, some things will definitely look different.
AI can automate tasks like contactless check-in. Chatbots and virtual assistants give guests quick answers and recommendations. For instance, AI can suggest nearby restaurants based on guests’ culinary tastes, freeing up staff to focus on personalising service.
If you’ve ever worked the front desk, you know juggling phones and passports steals time from guests right in front of you. Automating these tasks means guests feel more cared for.
Predictive analytics lets hotels tailor pricing and offers based on guest preferences, boosting revenue by targeting the right guests at the right time. AI also streamlines data entry and lead generation, letting sales teams focus on clients and sealing deals.
AI-powered tech monitors room conditions like temp and lighting, ensuring guests' stays are comfy and hassle-free.
With AI and virtual reality, guests can tour rooms and even attend events virtually.
AI takes over the boring stuff like screening resumes, scheduling interviews, and running background checks. It crunches data to predict how employees will act and where the job market’s headed. This helps hotels make smart decisions and nail their hiring game. Plus, AI chatbots give job hunters the inside scoop on roles and even dish out personalised advice. It’s like having a career coach at your fingertips!
AI’s not just about brains. AI spots suspicious behavior and alerts the personnel. Facial recognition tech? Yes, that’s in the mix too, tightening security at check-in and check-out.
AI’s a superhero for hotel energy bills. It keeps tabs on AC and lights, reducing costs and making hotels greener. Good for the Earth, good for the wallet.
Aaaah let’s not forget that nowadays you can just write down how you want your hotel to look like. The more details, the better results. And voila! Image generator gives you plenty of ideas and inspirations within seconds! They are already some AI looking hotels popping up in Saudi Arabia, for example Azulik Alula.
Hoteliers who embrace AI to boost efficiency and service will shine brighter than ever. Hilton’s already onboard, using AI to improve customer satisfaction with virtual assistants and data analytics.
While AI in hotels isn’t without challenges, the rewards are enormous. Hotels that harness AI will lead the pack in innovation and customer experience.
